Services
A memory layer, and whatever you need built on top of it.
The product is the system that encodes how you decide. The service is building the rest of it around what you already run.
What the product actually is
Answer it once. Don't answer it again.
Most of what reaches a founder has reached them before. Not the hard calls, those are yours and they should be. The rest: the question a junior could answer if they had ever seen you answer it, the quote that starts from nothing every time, the thing that only moves because you noticed it.
The memory layer captures the reasoning the first time and makes it available every time after. That's the core feature and it's what we sell. Everything further down this page is something we build on top of it.
A workflow you buy is worth the same on day 400 as on day one. A record of how your business decides is worth more every month it runs.
Why this compounds
The next question is more likely to be one it has already seen, and the one after that more likely still.
It's built up across the whole engagement rather than delivered as a one-off, so it isn't a phase that finishes.
The boundary
We join the stack you have. We don't ask you to leave it.
The goal isn't to replace what you run. It's to make the pieces work together with as little manual intervention as possible, and to add our recommendations where they earn their place. Your team keeps working the way it works. What changes is how much of it has to route through one person first.
Which of the capabilities below you end up with depends entirely on what you need. None of it is a bundle you have to take whole.
- Rip out the software you already use
- Rebuild your processes to suit the tool
- Put a black box between you and your own data
- Hold your work in accounts you can't leave with
What we build
Everything here runs our own business first.
We don't scope things we haven't had to live with. Each of these was built because we needed it, which is also why we can tell you honestly which ones you probably do not.
The memory layer
Answer it once. It answers itself after that.
Your judgment captured once, structured, and readable by your team and by the tools you already use. It's the foundation, and it's the part that keeps compounding after the build is done.
Every engagement includes it. Nothing else on this page works properly without it.
Making your software talk to itself
The gaps between your tools, closed.
The seams between the tools you already pay for, closed. Fewer copy-paste handoffs, fewer things retyped into a second system, fewer things that only move because somebody remembered to move them.
No migration. Your CRM stays your CRM.
CRM and pipeline work
Follow-ups computed, not remembered.
Your existing CRM wired so that state changes, follow-up timing and next actions are computed rather than remembered. Anything a person wrote by hand outranks anything the system computes.
We run our own pipeline on this.
Lead generation and outbound
Sourcing and sequencing, only if you want it.
Sourcing, enrichment and sequencing against a profile you tune, when it matters to you. It's genuinely optional, and plenty of engagements never turn it on.
Offered when it fits. Not part of the standard build.
Automated proposals and client documents
Built from the record, not assembled by hand.
Proposals generated from the record rather than assembled by hand, so the number, the scope and the terms are edited in one place and can't drift apart across three versions.
Every proposal we send is built this way.
The runbook and playbook
How your business runs, written down properly.
How your business actually operates, written down properly, so a new hire becomes useful in weeks instead of months. It rides along with a build, and it also stands on its own as a piece of consulting.
Included with a build, or engaged by itself.
Content and social
Drafted for you, published only by you.
Drafting into a review queue you approve, then scheduling out to the accounts you already run. Nothing publishes without a person saying so.
Approval is a step, not a setting.
Pattern recognition
It tells you what keeps repeating.
The system noticing what keeps recurring across your own records, and telling you, which is the part that pays off in year two rather than month two.
Builds as the memory layer fills.
Who this is for
The founder everything routes through.
You still control everything to your satisfaction. That doesn't change and it's not supposed to. What changes is that you only do the part that genuinely needs what's in your head, and everything else gets dispatched.
A managed system you oversee is a different job from being the middle of it. The second one is what stops you stepping away for a week, and it's the one we're aiming at.
How an engagement runs
Custom deployment, built with you rather than delivered at you.
01
We look at your week
Where the work actually stops and waits, what gets re-decided every time, what only moves because you noticed. You keep the map whether or not anything else happens.
02
We build what you need
A custom deployment against your own stack, in your own accounts. Scope follows the map, so you aren't buying capabilities that don't apply to you.
03
It keeps building
The memory layer fills across the life of the relationship rather than as a line item, and the pattern work gets more useful as it does.
The useful first conversation is about your week, not about us.
Half an hour. You walk us through one thing end to end and we tell you which part of it we'd encode first. You keep that answer either way.